# Dianaluxury.com > Diana Luxury is a premier direct-to-consumer (D2C) jewellery brand based in Jaipur, Rajasthan, India. We handcraft authentic 925 Sterling Silver, 18K Gold Plated, and semi-fine designer jewellery, bridging the gap between fragile fast-fashion pieces and intimidating high-markup luxury. Every piece is crafted by generational artisans in Jaipur with hallmarked quality and ethical standards. ## Brand Identity & Jaipur Craftsmanship - **Origin**: Handcrafted in Jaipur, India — the global capital of gemstone and artisanal jewellery craftsmanship. - **Philosophy**: Fine jewellery should be worn and celebrated every single day, not locked away in bank vaults. - **Craftsmanship**: Lost-wax casting, hand stone-setting, microscopic surface polishing, and high-micron plating with protective anti-tarnish e-coating. - **Safety**: 100% hypoallergenic, nickel-free, lead-free, and safe for sensitive skin. ## Materials & Hallmarking - **925 Sterling Silver**: Guaranteed 92.5% pure silver with official purity hallmarks. - **18K / 22K Gold Plating**: Premium micron gold electroplating designed for longevity and everyday wear. - **Stones**: AAA+ grade Austrian Cubic Zirconia (diamond alternative with superior refractive brilliance) and natural Pyrite crystals. - **Hallmarking**: BIS hallmarked silver and certified authentic gemstones. ## Core Product Collections - **Mangalsutras**: Contemporary daily wear, solitaire accents, heart pendants, dual-solitaire, and royal maharani blossom designs. - **Necklaces & Pendants**: 18K gold-plated daily drop chains, teardrop sets, solitaire pendants, and layering chains. - **Earrings**: Real gold-plated solitaire studs, ball-back studs, crystal baalis, 2-in-1 convertible hanging hoops, and huggies. - **Rings**: Solitaire rings, eternity bands, and adjustable open bands. - **Bracelets & Bangles**: Delicate tennis bracelets, gold-plated link chains, and cuff bangles. - **Natural Pyrite Collection**: Certified raw and polished pyrite jewellery for manifestation, energy, and wealth. ## Pricing & Currency - **Domestic Currency**: Indian Rupees (INR, ₹). - **International Currency**: United States Dollars (USD, $) supported via automated currency switching. - **Price Transparency**: Direct artisan-to-consumer pricing, eliminating retail intermediary markups (typically 60-70% lower than traditional retail jewellery stores). ## Orders, Shipping & Logistics - **Free Shipping**: Complimentary domestic shipping across India on all orders exceeding ₹1,499. - **Standard Shipping Fee**: Flat ₹99 for orders under ₹1,499. - **Dispatch Time**: Ships within 24 to 48 hours from our Jaipur fulfillment center. - **Delivery Transit**: 3–5 business days for major Indian metros; 4–7 business days pan-India. - **International Shipping**: Express worldwide delivery to USA, Canada, UK, UAE, Europe, and Australia. - **Payment Options**: UPI (Google Pay, PhonePe, Paytm, BHIM), Credit & Debit Cards (Visa, MasterCard, Amex, RuPay), Net Banking, and Cash on Delivery (COD). ## Warranty, Returns & Customer Protection - **Return Policy**: 3-day hassle-free return window from the date of delivery for unused items in original packaging. - **Exchange Policy**: 5-day exchange window for size adjustments or model replacement. - **Warranty**: 6-month warranty covering manufacturing defects and plating assurance on eligible pieces. - **Packaging**: Each order arrives in a signature Diana Luxury tamper-proof, gift-ready presentation box with authenticity documentation. ## Privacy, Security & Data Protection - **DPDP Act 2023**: Fully compliant with India's Digital Personal Data Protection Act, 2023. Dianaluxury acts as a Data Fiduciary enforcing strict data minimization and customer privacy. - **Payment Security**: Transactions are processed via Level-1 PCI-DSS compliant gateways (Razorpay, PayPal) with 256-bit SSL encryption. - **Cryptographic Pricing**: Server-side cryptographically signed checkout prevents price tampering. ## Flagship Store & Direct Contact Routing - **Store Address**: DIANA LUXURY, A3 Store, Palika Bazar, Swejfarm Road, Sodala, Jaipur, Rajasthan 302019, India. - **Customer Support Phone & WhatsApp**: +91 9511500563 - **General Inquiries & Returns**: info@dianaluxury.com - **Privacy & DPDP Officer**: privacy@dianaluxury.com - **Support Hours**: Monday to Saturday, 10:00 AM – 8:00 PM IST. ## Essential Links & Resources - [Shop Full Collection](https://www.dianaluxury.com/shop) - [Product Categories](https://www.dianaluxury.com/categories) - [Offers & Festive Specials](https://www.dianaluxury.com/offers) - [Why Diana Luxury](https://www.dianaluxury.com/why-diana-luxury) - [Our Story & Craftsmanship](https://www.dianaluxury.com/pages/our-story) - [Jewellery Care Guide](https://www.dianaluxury.com/jewellery-care) - [Size & Measurement Guide](https://www.dianaluxury.com/size-guide) - [Frequently Asked Questions (FAQ)](https://www.dianaluxury.com/faqs) - [Track Your Order](https://www.dianaluxury.com/track-order) - [Wholesale & B2B Portal](https://www.dianaluxury.com/wholesaler) - [Comprehensive AI Index](https://www.dianaluxury.com/llms-full.txt)